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Concept/DemonstrationDaimlerChyrsler Intern Imagines 2015 Jeep
Posted by mike on 2005/10/26 11:46:53 (2150) reads

A participant in DaimlerChrysler's Product Design Office in Auburn Hills, Michigan recently surprised a senior Jeep product designer with his thoughtful and thorough design for a 2015 Jeep for Hong Kong. From Automotive Design & Production:

The 200B summer internship program run by DaimlerChrysler's Product Design Office in Auburn Hills, MI, was meant to give a small group of design and engineering students a 13-week taste of what it's like to develop a vehicle, and give company executives a chance to scout new talent and design trends. And that was enough until Shim lmai dropped a bomb with his design for a Jeep for Hong Kong.

"It wasn't the design as much as it was the research behind it that forced us to sit up and take notice," says Dan Zimmermann, senior product designer, Jeep, and the design coordinator for this program, lmai, a student at The Art Academy of Design (San Francisco, CA), followed the rules and researched the current market conditions in Hong Kong and extrapolated how they would change by 2015. From that he evaluated the market needs for an indigenous Jeep (minimum volume: 100,000 units], choose a current DCX vehicle From which to draw platform hard points and build occupant space, and worked with an engineering student to create a Feasible product. The research lmai unearthed, analyzed, and interpreted showed there was real potential for an actual Jeep vehicle in Hong Kong by 2015. "The business case he created is being scrutinized by our management For action," says Zimmermann. "It was a real shock."
Here's a photo that one of our readers pointed us to. If you'd like to check out the entire article, you'll need to purchase a copy of the October, 2005 issue of Automotive Design & Production.

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Poster Thread
XJGuy
Posted: 2006/1/12 22:00  Updated: 2006/1/12 22:00
Just can't stay away
Joined: 2006/1/7
From:
Posts: 110
 Re: DaimlerChyrsler Intern Imagines 2015 Jeep
thats not ugly thats UUUUUUUGGLY!!!!

Poster Thread
wjsiii
Posted: 2005/10/26 14:40  Updated: 2005/10/26 14:40
Quite a regular
Joined: 2005/7/16
From:
Posts: 65
 Re: DaimlerChyrsler Intern Imagines 2015 Jeep
Now isn't it special? (yeah, it's ugly)

We'll see what happens in 10 years time, but I'd bet it won't look like that.

I would bet that the big differences between then and now will be powertrain related, and not so much style related.

Poster Thread
Anonymous
Posted: 2005/10/26 17:47  Updated: 2005/10/26 17:47
 Re: DaimlerChyrsler Intern Imagines 2015 Jeep
Just further proof of the "dumbing-down" of Jeep. It's quite refreshing to notice that a foreign student is given free reign to design 'his Jeep".

What about Jeep Owners?

I've seen this concept before as the first "Compass"; It was ugly then, and it's still now.

Good thing these lightweights weren't around and part of the "Greatest Generation" or Jeep would have never come to be.

Again, and I know this sounds old after 2 years-

"I'll keep my YJ, thanks."

Don't trust anybody under 30.

Poster Thread
xjken99
Posted: 2005/10/28 18:07  Updated: 2005/10/28 18:07
Quite a regular
Joined: 2005/9/14
From:
Posts: 58
 Re: DaimlerChyrsler Intern Imagines 2015 Jeep
We need to deport this clown along with the idiot that came up with that Trio piece of crap before the even bigger idiots that are running the brand
thinks this stuff is a good idea.

Poster Thread
dbh_jeep
Posted: 2005/11/8 9:35  Updated: 2005/11/8 9:35
Quite a regular
Joined: 2005/8/30
From:
Posts: 53
 Re: DaimlerChyrsler Intern Imagines 2015 Jeep
Let's just hope the kid get a job with Toyota....

Poster Thread
wjsiii
Posted: 2005/11/9 22:00  Updated: 2005/11/9 22:00
Quite a regular
Joined: 2005/7/16
From:
Posts: 65
 Re: DaimlerChyrsler Intern Imagines 2015 Jeep
I couldn't wish this guy on Toyota. I like their line of trucks.

I think this guy's talent is more in line with Kia or Hyundai. It's too bad Yugo failed he would have been perfect there.
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