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SalesJeep Sales Up 11% Over Feb 05
Posted by mike on 2006/3/2 9:44:02 (2224) reads

(from an DaimlerChrysler press release)

Jeep(R) brand sales of 39,618 units were 11 percent better than February 2005 sales of 35,756 units. Sales of the Jeep brand were helped by the enthusiastic reception of the Jeep Commander, which posted sales of 7,091 units. February results for the Jeep Commander were 68 percent higher than January 2006 results of 4,209 units and set a new sales record for the vehicle and confirming consumers' desire for a seven-passenger Jeep vehicle.

Jeep Wrangler continued to maintain its position as a leader in the small SUV segment by posting sales of 5,673 units, an increase of 9 percent over February 2005 sales of 5,198 units.

"As we move into the spring selling season, our recent product introductions like the Dodge Caliber and Jeep Commander continue to attract new customers," said Gary Dilts, Chrysler Group Senior Vice President - Sales. "We eagerly anticipate the arrival of 10 all-new products this year and are well-positioned to offer a full range of new, distinctive vehicles as the economy looks to gain momentum going forward."

   DaimlerChrysler Corporation U.S. Sales Summary Thru February 2006

Month Sales DR % Vol %
Model Curr Yr Pr Yr Change Change
Wrangler 5,673 5,198 9% 9%
Liberty 12,931 15,027 -14% -14%
Grand Cherokee 13,923 15,531 -10% -10%
Commander 7,091 0 0% 0%
JEEP BRAND 39,618 35,756 11% 11%

Sales CYTD DR % Vol %
Model Curr Yr Pr Yr Change Change
Wrangler 9,503 8,941 6% 6%
Liberty 22,205 25,994 -15% -15%
Grand Cherokee 26,383 28,286 -7% -7%
Commander 11,300 0 0% 0%
JEEP BRAND 69,391 63,221 10% 10%

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Poster Thread
Posted: 2006/3/2 10:48  Updated: 2006/3/2 10:48
Home away from home
Joined: 2005/7/13
Posts: 377
 Re: Jeep Sales Up 11% Over Feb 05
I am guessing a lot of the Commander's sales are coming from people who would have otherwise considered a Grand Cherokee (hence the drop in WK sales). I think we all (including DCX) knew that would happen though and really doesn't matter since both are built on the same line and in the end the Commander brings in slightly higher revenue per model.

Poster Thread
Posted: 2006/3/3 6:39  Updated: 2006/3/3 6:39
Not too shy to talk
Joined: 2005/12/28
From: Williamsport, PA
Posts: 37
 Re: Jeep Sales Up 11% Over Feb 05
Even if the Commander's sales are coming at the expense of the Grand Cherokee, the overall numbers (by platform) are up significantly over last year.

That is the brilliance of DCX moving to flexible manufacturing plants. By offering a broad selection of vehicles to the consumer, DCX can satisfy several, small niche markets from a single production facility.

You might not see a DCX nameplate ranked as a best-seller, but if you look by platform, you will realize that they will dominate many segments in the industry over the next 5-10 years.

Poster Thread
Posted: 2006/3/3 8:26  Updated: 2006/3/3 8:26
Home away from home
Joined: 2005/7/13
Posts: 377
 Re: Jeep Sales Up 11% Over Feb 05
Oh, don't get me wrong. I wasn't trying to discredit the increase in overall numbers! I was just pointing out the most likely reason why the numbers for the WK were down.

Lets hope the flexible manufacturing plants can give us even more cool Jeep vehicles.

FYI, I saw a post (from a dealer) on the web site that says an Overland trim edition will be available for the Commander this fall. Let's hope it adds some off-road goodies and isn't just visual changes.

The redesigned Wrangler and all new 4-door Wrangler will definitely increase Jeep's market share.

The WK is getting a slight refresh in the mid-2007 model year. I would expect that you will see just some minor changes to the fascia as well as the rumored Bluetec engine option.

The Liberty is getting redesigned and most likely will fall into the luxury SUV lineup like the WK and XK. Let's hope the designers at DCX do a good job as the Liberty is just getting over the stigma that it received when it first came out (people are finally realizing it is NOT just another cute ute). If it receives goodies like the ELSDs available in its big brothers, nobody will be doubting its off-road abilities. And let's hope they stick closer to the Renegade trim-levels styling.

I think the Compass is going to have some growing pains mainly due to it's unsightly front end. I wouldn't be surprised to see this tweaked within two years. It does have 8.5" of ground clearance so it will easily outrun others in it's class. It is just the exterior design that will hurt it.

Poster Thread
Posted: 2006/3/3 10:42  Updated: 2006/3/3 10:42
Just can't stay away
Joined: 2006/1/7
Posts: 110
 Re: Jeep Sales Up 11% Over Feb 05
RUBICON you are probably right about the liberty. i think it will get larger and become an entry luxury suv. if that happens the wranglers' price will stay in the 20s which is good. I also think that the compass will be a good seller after theey fix the front bumper.
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