ChryslerGroup Spending Big to Move Commanders

Date 2006/3/29 8:15:00 | Topic: Commander is running a story about the thousands of dollars that ChryslerGroup is spending in incentives in order to move Commanders off the dealer lots.

Seven months after the launch of the Commander SUV, Jeep is spending heavily to subsidize sales.

In February, Jeep shelled out an average $5,461 per unit in Commander incentives, according to the Power Information Network.

Jeep's spending on the Commander outpaced by $1,803 per unit the average for the mid-sized SUV category, PIN says. In February, the midsized-SUV segment averaged $3,658, the data say.

"It is definitely a warning signal," says Tom Libby, PIN analyst.

"They are trying to keep inventory turning by lowering the price through incentives," Libby says. "But obviously the vehicle is under pressure already."

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