ChryslerGroup Spending Big to Move Commanders
Date 2006/3/29 8:15:00 | Topic: Commander
|AutoNews.com is running a story about the thousands of dollars that ChryslerGroup is spending in incentives in order to move Commanders off the dealer lots. |
Seven months after the launch of the Commander SUV, Jeep is spending heavily to subsidize sales.
In February, Jeep shelled out an average $5,461 per unit in Commander incentives, according to the Power Information Network.
Jeep's spending on the Commander outpaced by $1,803 per unit the average for the mid-sized SUV category, PIN says. In February, the midsized-SUV segment averaged $3,658, the data say.
"It is definitely a warning signal," says Tom Libby, PIN analyst.
"They are trying to keep inventory turning by lowering the price through incentives," Libby says. "But obviously the vehicle is under pressure already."
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