4-Door Wrangler Unlimited Debuts From Under 6 Tons of Mud
Date 2006/4/13 7:43:32 | Topic: Wrangler
Not afraid to get dirty, Jeep® today revealed the all-new 2007 Wrangler Unlimited from underneath six tons of mud.
Outside of the Javits Center, the beginning of the Jeep press conference featured only a simple mound of mud on stage, but quickly became one of the dirtiest vehicle reveals in New York International Auto Show history. Within minutes, a fire truck roared in with sirens blaring. Several individuals emerged from the truck and blasted mud off the first-ever four-door Wrangler. When uncovered, Jeep's classic American icon debuted with a radical four-door open-air design — the all-new 2007 Jeep Wrangler Unlimited.
The mudslinging didn’t stop there. Jeep also made a splash with the world debut of the all-new 2007 Jeep Patriot. Executives christened the newest, most capable and most affordable compact SUV into the Jeep lineup. But forget champagne. Jeep Patriot wants to get dirty, so the crowd got into the mix, dumping barrels and balloons full of mud onto Patriot to give it a proper welcome to the Jeep brand.
"In true Jeep fashion, we decided to get outside and play in the mud to introduce the all-new 2007 Jeep Wrangler Unlimited and 2007 Jeep Patriot," said Joe Eberhardt, Executive Vice President – Global Sales, Marketing and Service, Chrysler Group. "No other vehicle in the world can replicate the Wrangler Unlimited's unique combination of four-door convenience, open-air driving experience and unmatched off-road capability. And no other vehicle in the compact SUV class can match Patriot's price or capability."