Jeep Launches New Product Offensive: 4X4X7

Date 2006/6/16 10:11:11 | Topic: Miscellaneous

With the production of the Jeep Compass ramping up, Chrysler Group has let loose with a new marketing "buzzword" for the Jeep brand: 4x4x7. Nothing really new here, just a phrase you might be hearing more often as they announce to the world that the Jeep brand is expanding.
Jeep(R) has seven models in the 2007 model year, the most available to retail consumers at one time in the 65-year history of Jeep vehicles.

"Jeep is the Swiss Army knife of the SUV market," said John Plecha, Director - Jeep Marketing and Global Communications. "No other automotive manufacturer in the world has the range of sport-utility vehicles that Jeep has. This impressive portfolio of SUVs provides Jeep dealers with an unprecedented opportunity to grow the brand by offering a variety of products that will excite our current customers and attract new ones."

The expansion of the Jeep brand has taken place in just two years. At the start of 2004, the brand's trio of tough, capable, rugged SUVs included the venerable Jeep Grand Cherokee, Jeep Liberty -- the retail sales leader among mid-size SUVs -- and the icon of the brand, the Jeep Wrangler (2-door).

In 2005, the Jeep Commander -- the first Jeep vehicle with seven-passenger seating -- was introduced as a 2006 model. This year, the redesigned Wrangler 2-door was unveiled as a 2007 model. Also debuting this year are three all-new Jeep vehicles: the Jeep Patriot and Jeep Compass -- both of which provide Jeep 4x4 capability along with excellent fuel economy, safety and interior flexibility at a great value, and the Jeep Wrangler Unlimited, the first-ever four-door Wrangler. Also for 2007, Jeep Grand Cherokee is the first to offer a diesel engine in the full-size SUV segment and a flex-fuel capable 4.7-liter V-8 engine, which gives customers the ability to use up to an 85 percent concentration of ethanol (E-85) to fuel their vehicles.

Overall, sales of Jeep brand vehicles increased 12 percent in 2005 to their highest total since 2000 to 476,532 units, compared with 2004 sales of 427,329 units. Internationally, Jeep brand sales grew 15 percent to 84,019 units in 2005. The positive sales momentum for the Jeep brand has continued during the 2006 calendar year.

Jeep, which is one of the most recognized brands in the world, is celebrating its 65th anniversary in 2006. In 1941, the Willys-Overland company delivered to the U.S. Army 1,500 light reconnaissance vehicles called the Willys Quad. Improved vehicles were called the MA and MB, but eventually, those vehicles came to be known as the Jeep. More than 368,000 were built for use during World War II.

Over the years, freedom, authenticity, mastery and the capability to go anywhere have become the hallmarks of the Jeep brand and the basis for its SUV leadership worldwide.




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