Dig Up the Keys to a Jeep Compass - Literally

Date 2006/6/22 10:29:41 | Topic: Compass

(from a Chrysler Group press release)

Grab the sun block, slip on the flip flops and register to take part in one of the largest treasure hunts on San Diego's Imperial Beach on Friday, July 21.

Jeep(R) is looking for adventurous consumers to go on a modern day treasure hunt to unearth the ultimate prize -- keys to an all-new 2007 Jeep Compass -- as part of the "Jeep Come and Dig It" event, which kicks-off the annual U.S. Open Sandcastle Competition, the largest sand castle building competition in the country.

With sand flying and pails filling with treasures, up to 200 pre- registered participants will feverishly dig up Imperial Beach, searching for the "key" to summer fun, as well as other buried treasures, ranging from summer accessories to beach gear, in the largest treasure hunt the U.S. Open Sandcastle Competition has ever seen.

Anyone interested in hunting for buried Jeep treasure can sign up for a chance to participate in the "Jeep Come and Dig It" event online at http://www.jeepcomeanddig.com/ , beginning June 22 at 12:01 a.m. (EDT) until July 14 at 11:59 p.m. (EDT). All participants must by 18 years or older.

Jeep is the title sponsor of this year's U.S. Open Sandcastle Competition. With more than 300,000 spectators annually, the three-day event includes amateur and professional competitions, fireworks displays, a parade and new this year, the "Jeep Come and Dig It" treasure hunt.

"The 'Jeep Come and Dig It' competition will give playing in the sand a whole new meaning at this year's U.S. Open Sandcastle Competition presented by Jeep," said John Plecha, Director - Jeep Marketing & Global Communications. "The Jeep Compass and Jeep Patriot deliver fun, freedom and adventure to drivers across the country and we will bring this level of excitement to San Diego during the 'Jeep Come and Dig It' event."

The weekend of fun will begin on Friday morning, July 21, with the "Jeep Come and Dig It" hunt for buried treasure and concludes on Sunday, July 23, with an award ceremony for the U.S. Open Sandcastle Competition.

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