Jeep to Sponsor Miss FHM
Date 2006/7/7 8:35:04 | Topic: Miscellaneous
|Do you read FHM magazine? Yes? Then you want a Jeep. At least that's what Chrysler Group is betting now that they're the main sponsor of this summer's Miss FHM contest.|
The sponsorship comes just as Jeep, Auburn Hills, MI, introduces several new vehicles this year, including the 2007 Jeep Wrangler, to appeal to a younger consumer. FHM’s audience meets Jeep’s specifications.
Jeep known for its rugged sport utilities and outdoor vehicles, now is the exclusive sponsor of Miss FHM, styled as “a tournament of beauties” and in its second year. The voting began July 4 at www.fhmus.com with the newsstand drop of the August FHM issue.
The campaign includes print ads and keepsake gatefolds in FHM issues September through February, customized creative for online voting, newsletters, e-mails, promotional ads and logo identification.
You can vote for Miss FHM while you check out all the Jeep ads...