Employee Pricing to Continue

Date 2006/8/5 18:03:00 | Topic: Sales

In a bid to increase slumping sales, DaimlerChrysler has announced that they're extending their Employee Discount promotion for another month.
DaimlerChrysler, the third largest U.S. car manufacturer, said on Tuesday that it would retain its employee discount offer in a bid to boost declining sales.

Originally the program had been scheduled to end in July. However the incentives were extended as new figures showed the Germany-based car maker’s American Chrysler division was posting a decline in automobile sales with truck sales down 6.3 percent.

Sales of Chrysler, Jeep and Dodge brands fell to 150,349 from 240,146 a year earlier. Mercedes cars and truck sales rose to 21,591 from 20,791.

A decline in light truck sales hurt Chrysler disproportionately as suchmodels were among the most profitable for the company, constituting a significant part of its total production.

The one-month extension of the employee’s discount would allow the company “To continue to have a competitive program in the marketplace,'' Chrysler spokesman Kevin McCormack said. The incentives also include a choice of rebates or low-interest loans.

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