Let Jeep be your MySpace Friend
Date 2006/8/18 20:26:00 | Topic: Compass
|The Jeep Compass marketing machine just keeps on rolling...|
Chrysler Group recently announced that it has created a MySpace page as well as a Facebook page (we're not a facebook user, so if anyone can provide us with the correct URL, we'd appreciate it) to help get the word out about the all-new Jeep Compass.
In addition to providing information about the vehicle, users can add the Jeep pages as a "friend" to get information about upcoming Jeep Compass-sponsored concerts in their area.
According to the advertising agency who is running the campaign, they are looking to "fish where the fish are" instead of trying to direct people to the Jeep.com site.