Dr. Z Gets Suspended

Date 2006/9/4 8:41:00 | Topic: Miscellaneous

DetNews.com is reporting that Dr. Z has been suspended from the airwaves while Chrysler Group retools the ad campaign.
The mustachioed German pitchman that graced television screens as part of a two-month, $100 million Chrysler advertising campaign has been muted -- for now.

The Chrysler Group on Thursday suspended its Ask Dr. Z television and radio spots starring DaimlerChrysler AG Chairman Dieter Zetsche as it prepares to roll out new zero-percent financing offers for 72 months today.

The automaker is examining phase two of the brand-building Dr. Z campaign.

Well known in Detroit, Zetsche was introduced to the nation this summer in ads to tout to buyers that its cars and trucks have the best of American and German design and engineering.

The ads, which started airing July 1, generated plenty of discussion, both from those who liked the quirky commercials and critics who said they were ineffective or ill-conceived.



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