No Big Surprise - Jeep Sales Down

Date 2006/10/4 8:06:09 | Topic: Sales

Chrysler Group did its best to put a positive spin on the September, 2006 sales numbers, but it shouldn't be a big surprise to anybody that sales were down.

Overall Jeep sales compared to September, 2005 were up - but that's only because the Commander and Compass were available last September (the Commander had just debuted, so sales were still ramping up).

Here's a snippet from the official press release:

Chrysler Group reported sales for September 2006 of 168,888 units; a decline of 7 percent (4 percent decline, unadjusted) compared to September 2005 sales of 175,556 units. Sales are reported on an adjusted basis unless otherwise indicated.

"The new, more fuel-efficient products in our portfolio are available in the marketplace, and customers are responding positively to their arrival," said Steven Landry, Vice President - Sales and Field Operations, Chrysler Group. "The Dodge Caliber and Jeep(R) Compass are both strong selling products and the Dodge Nitro is showing great momentum in the short time it has been available. And, we've got more great products to launch in the fourth quarter."

The Jeep Commander contributed to a strong 11 percent increase in sales of the sport-utility category for the Chrysler Group and a 22 percent rise in Jeep brand sales. The Jeep Commander posted a monthly sales record of 9,780 units, an increase of 517 percent over September 2005 sales of 1,524 units, the first month it was available.

The Jeep Compass continues its strong momentum, posting sales of 3,680 units, an increase of 85 percent over August 2006 sales of 2,061 units. The Jeep Compass expands the product portfolio of the Jeep brand with an all-new, modern-styled compact Jeep that delivers fun, freedom, utility, excellent fuel efficiency and Jeep 4x4 capability at a terrific value.

"We intend to remain competitive in the marketplace with great new fuel- efficient product introductions like the Jeep Compass and Dodge Nitro," said Michael Manley, Vice President - Sales Strategy and Dealer Operations, Chrysler Group. "Our hallmark is great products at a great value with the best of American and German engineering and design. We intend to rely on those strengths and offer something truly unique to customers in the market who want to buy a new vehicle."

Chrysler Group finished the month with 533,220 units of inventory, or an 82-day supply.

           DaimlerChrysler Corporation U.S. Sales Summary Thru
September 2006

Month Sales DR % Vol %
Model Curr Yr Pr Yr Change Change
Compass 3,680 0 0% 0%
Wrangler 5,032 5,463 -11% -8%
Liberty 12,367 12,108 -2% 2%
Grand Cherokee 11,034 14,025 -24% -21%
Commander 9,780 1,524 517% 542%
JEEP BRAND 41,893 33,120 22% 26%

Sales CYTD DR % Vol %
Model Curr Yr Pr Yr Change Change
Compass 6,448 0 0% 0%
Wrangler 54,234 64,697 -17% -16%
Liberty 103,214 130,986 -22% -21%
Grand Cherokee 109,158 163,821 -34% -33%
Commander 64,829 1,524 4135% 4154%
JEEP BRAND 337,883 361,028 -7% -6%

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