Jeep Excess Inventory Hurting Compass Sales?
Date 2006/10/24 8:12:48 | Topic: Sales
|We've recently been reading about the glut of Chrysler vehicles that are sitting on dealer lots and at Chrysler assembly plants and it looks like these unsold vehicles are partly to blame for the lackluster Compass sales.|
This Forbes.com article lays it all out nicely - they summarize that the issue is due to Chrysler Group is trying to sell these vehicles using various dealer and customer incentives. It seems that with all the incentives on current Libertys and Wranglers, their prices become competitive with the lesser priced Compass.
It's estimated that Chrysler Group needs to sell about 6,000 Compasses per month in order for the vehicle to be profitable. It seems unlikely that this will be possible until current inventory issues are resolved.
If you had a choice, what would you purchase? A Compass or a Liberty for $1K or $2K more? If you've been thinking about picking up an 2006 Jeep - now might be a good time to visit your dealer.
By the way, if you want to see some of the thousands of excess vehicles, just take a flight to Detroit and look down as your flight is landing at the acres of shiny new Chrysler, Dodge, and Jeep vehicles in parking lots surrounding the airports.