SEMA Recognizes Wrangler as Most Accessory Friendly Vehicle

Date 2006/11/2 8:43:17 | Topic: Wrangler

"Most Accessory Friendly Vehicle" - that's almost as good as "4x4 of the Year", don't you think? Sorry SEMA - we're just kidding. Regardless, we have to agree with this award despite one lingering question: why doesn't the Wrangler win this every year? Are there really other vehicles that even come close to the accessory-friendliness that the Wrangler does year-after-year? From the official press release...
The Jeep Wrangler was recognized as the most accessory friendly SUV at the 2006 SEMA Show in Las Vegas, capturing one of four SEMA Vehicle Design Awards and joining a prestigious list of past winners.

Each SEMA Vehicle Design Award recipient was part of a selection process that encompassed several SEMA member companies and automakers who regularly participate in technology sharing programs. These programs consist of various data sharing, measurement sessions and technology transfer initiatives which provide valuable information for each specialty equipment manufacturer to be in sync with the launch of new vehicles.

The SEMA Vehicle Design Awards were established to honor those newly introduced vehicles that best exemplify the alliance between the OEMs and SEMA-member companies. The awards recognize and celebrate the vehicles that a select group of voting members has chosen as the most accessory-friendly vehicles of the year. The Jeep Wrangler received nearly 25 percent of the votes for 2006.

"The big advantage that SEMA offers DaimlerChrysler is putting us together with providers and bringing quality parts to market. They enable us to work with the accessory companies early and ultimately the customer wins with a higher quality accessory. The Jeep Wrangler is the perfect canvas for personal accessories and re-accessorization," said Scott Brown, DaimlerChrysler Group Communications, West Coast.

"Our participating manufacturing members had early access to the Jeep Wrangler and discovered that the inherited design and classic engineering of this vehicle provides several opportunities for customer personalization," said Carl Sheffer, SEMA vice president, OEM Relations. "Based on feedback from the automakers, we are having a positive impact on the design and marketing of future vehicles."

SEMA reveals the winners of the Accessory Friendly Car, Truck, SUV and Hybrid categories at the SEMA Show in Las Vegas, the largest automotive specialty equipment trade event where the industry unveils thousands of new products to visiting trade professionals.

SEMA, the Specialty Equipment Market Association founded in 1963, represents the $34 billion specialty automotive industry of 6,817 member-companies. It is the authoritative source for research, data, trends and market growth information for the specialty auto parts industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles. For more information, contact SEMA at 1575 S. Valley Vista Dr., Diamond Bar, CA 91765, tel: 909/396-0289 or visit and

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