Free Hemis Coming Soon

Date 2007/1/4 11:18:40 | Topic: Miscellaneous is reporting that Chrysler Group is thinking about offering a free Hemi engine upgrade to certain models of its product line in March - include Jeeps.
DaimlerChrysler AG's Chrysler Group plans to launch a first-ever national marketing campaign in March that will let consumers buy a Chrysler, Dodge or Jeep truck equipped with a powerful eight-cylinder Hemi for no additional charge. The popular engine typically costs an extra $1,700. Then in April, Chrysler will offer DVD entertainment systems valued at nearly $1,000 for no additional fee on every minivan it sells, George Murphy, Chrysler's vice president of marketing, told dealers in a Web cast Wednesday.

"It's something that GM and Ford don't have," Murphy told dealers. "It's going to be a conquest program for us."

The article goes on to say that some dealers are skeptical of the promotion, saying that it won't fly unless other non-Hemi models are price-adjusted. The article indicates that Chrsyler Group will discuss the promotions at its dealer council meetings later this month.

This article comes from mike's totally free jeep news now

The URL for this story is: