Free Hemis Coming Soon
Date 2007/1/4 11:18:40 | Topic: Miscellaneous
|DetriotNews.com is reporting that Chrysler Group is thinking about offering a free Hemi engine upgrade to certain models of its product line in March - include Jeeps.|
DaimlerChrysler AG's Chrysler Group plans to launch a first-ever national marketing campaign in March that will let consumers buy a Chrysler, Dodge or Jeep truck equipped with a powerful eight-cylinder Hemi for no additional charge. The popular engine typically costs an extra $1,700. Then in April, Chrysler will offer DVD entertainment systems valued at nearly $1,000 for no additional fee on every minivan it sells, George Murphy, Chrysler's vice president of marketing, told dealers in a Web cast Wednesday.
"It's something that GM and Ford don't have," Murphy told dealers. "It's going to be a conquest program for us."
The article goes on to say that some dealers are skeptical of the promotion, saying that it won't fly unless other non-Hemi models are price-adjusted. The article indicates that Chrsyler Group will discuss the promotions at its dealer council meetings later this month.