Jeep Brand Experimenting with Lifestyle Keyword Hyperlinks

Date 2007/3/5 8:53:37 | Topic: Miscellaneous

AdWeek.com has an interesting article about Chrysler Group's recent foray into lifestyle term keyword linking on popular web sites.
With Web video inventory in short supply, DaimlerChrysler is streaming clips in a novel way by using hyperlinks to lay claim to lifestyle terms like "freedom" that it associates with its brands.

For intance, a visitor to PopularMechanics.com, FoxSports.com or iVillage will see a double green hyperlink under terms like "adventure" for Jeep. Unlike most hyperlinks that direct users to editorial sources, these links are ads and hovering over them will be pop-up video teasers for the brand; clicks go through to the Web site. "This is strictly about getting someone not on a Jeep site onto a Jeep site," said George Murphy, svp of global marketing at DaimlerChrysler.

Check out the entire article. Have you seen any of these ads? What do you think? Are the effective?


This article comes from mike's totally free jeep news now
http://www.jeepnewsnow.com

The URL for this story is:
http://www.jeepnewsnow.com/article.php?storyid=1448