Jeep Brand Experimenting with Lifestyle Keyword Hyperlinks
Date 2007/3/5 8:53:37 | Topic: Miscellaneous
|AdWeek.com has an interesting article about Chrysler Group's recent foray into lifestyle term keyword linking on popular web sites.|
With Web video inventory in short supply, DaimlerChrysler is streaming clips in a novel way by using hyperlinks to lay claim to lifestyle terms like "freedom" that it associates with its brands.
For intance, a visitor to PopularMechanics.com, FoxSports.com or iVillage will see a double green hyperlink under terms like "adventure" for Jeep. Unlike most hyperlinks that direct users to editorial sources, these links are ads and hovering over them will be pop-up video teasers for the brand; clicks go through to the Web site. "This is strictly about getting someone not on a Jeep site onto a Jeep site," said George Murphy, svp of global marketing at DaimlerChrysler.
Check out the entire article. Have you seen any of these ads? What do you think? Are the effective?