Choose Your Own Adventure: Negotiate or Sue?

Date 2007/3/30 16:19:12 | Topic: Miscellaneous

The guys over at Winding Road have a nifty little article about how book publisher Chooseco LLC (get it? "choose"-co) is suing Chrysler Group over their use of the "Choose Your Own Adventure" in their Patriot marketing campaign.
Chrysler’s PR guru Jason Vines on the suit: “Obviously, they’re looking for money… we’d offered to link our site, which gets nine katrillion times more traffic, to their site.” According to the Associated Press, Vines also indicated that DCX was expecting to reach a settlement, and was thus surprised that a suit had been filed.



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