Demand for 4-Door Wrangler Much Higher Than Expected

Date 2007/7/20 11:59:46 | Topic: Wrangler

Autoweek is reporting that demand for the 4-Door Jeep Wrangler Unlimited has taken even Chrysler Group by surprise. Over 80% of the 600 vehicles being built per day are of the 4-door variety.
"Demand for the hardtop four-door is much higher than we expected," said Cynthia Sidoti, Toledo Supplier Park plant manager.

The 2007 four-door Wrangler began arriving in dealerships last September.

In June, Jeep sold 10,952 Wranglers, the best June results ever for the Wrangler, according to Darryl Jackson, Chrysler vice president of U.S. sales.

Dealers say they've had a difficult time getting the top-of-the-line Rubicon version of the Wrangler, which is trail-ready and has Chrysler's MyGIG entertainment and information system that includes navigation.

"The market is overwhelming," Sidoti said. For 2008, the MyGIG system will be available without the navigation.

The Toledo Supplier Park is closed this week for model changeover. Workers will return July 23 and begin building 2008 models.

Check out the entire article - which includes a nice photos of a Wrangler in production.


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