New (Old) Logo, Web Site, Ad Campaign for Chrysler LLC

Date 2007/8/7 8:07:13 | Topic: Miscellaneous

Yesterday Chrysler LLC debuted their new brand identity complete with the revival of the Pentastar logo and the re-signing of their corporate headquarters.

The new corporate web site also launched yesterday complete with a "manifesto" - Chrysler's vision for their next 100 years. The manifesto reads like a highlight reel of the company's recent successes, from the days-old Lifetime Powertrain Warranty to the continued rollout of a virtually brand-new fleet of vehicles (20 models in the next 18 months). The manifesto also talks about the company's committment to enviornmental sensitivity and the ongoing improvements to the efficiency of its manufacturing process.

You also may want to check out the official blog of Chrysler LLC. It is being written by Jason Vines, Chrysler VP, Communications. Mr. Vines is the same guy who has been blogging for Chrysler's media-only blog for a couple of years now.

A glimpse of the forthcoming all-new Jeep Liberty with its "Sky Slider Roof" is also prominent on the home page.

(more photos after the jump)
The new ad campaign titled, "Get Ready for the Next Hundred Years" is also debuting in print, internet, and radio ads across the country. From the press release:

As a new chapter begins in its 82 year history, The New Chrysler is launching a national corporate advertising campaign Aug. 6 with the theme, "The New Chrysler: Get Ready for the Next Hundred Years." The advertising was announced today at a press conference signifying the first day of the new Company, under the majority ownership of New York-based Cerberus Capital Management.

The campaign consists of print, internet and radio ads that introduce The New Chrysler company name to the public and reflect back on the Company's product, innovation and technology leadership of the past as well as what can be expected in the future - the next hundred years. The Pentastar logo -- which adorns the Company headquarters and was the corporate symbol of the Company for more than 40 years -- has returned as part of The New Chrysler company logo.

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