Kelly Blue Book Ranks Jeep Brand Near Bottom in Resale Value

Date 2007/11/14 7:14:37 | Topic: Sales

Kelly Blue Book released their 2009 Residual Value Analysis that ranks vehicles and their brand by resale value. The top vehicle in the SUV category was the Acura MDX, while the top overall brand was Volkswagen. The top vehicle overall was the Chevrolet Corvette.

The Jeep brand was ranked 8th from the bottom in resale value - Suzuki, Kia, and GMC were the bottom three:
This year's 2008 overall Best Brand award goes to Volkswagen. Just one year ago, Volkswagen came in second behind the manufacturer tie between Honda and Acura. This year, Volkswagen took the top spot with Acura and Honda falling in the overall brand rankings to third and fourth respectively. Coming in second for 2008 is Kelley Blue Book's Best Resale Value Brand winner from 2006, BMW.

  Top 10 Brands:                   Bottom 10 Brands:
Best Resale Value 2008 Worst Resale Value 2008
VW 48.1 Suzuki 27.6
BMW 45.6 Kia 30.4
Acura 45.4 GMC 32.5
Honda 45.2 Mercury 32.5
Porsche 44.9 Dodge 32.5
Subaru 44.4 Chrysler 32.5
Lexus 43.2 Lincoln 33.3
Infiniti 43.1 Jeep 33.3
Audi 42.6 Ford 33.8
Toyota 41.4 Jaguar 34.1

Average Residual Value across the vehicle brand based on the
November/December 2007 Kelley Blue Book Official Residual Value Guide

Chrysler: The collection of Chrysler, Jeep and Dodge vehicles changed little in aggregate from 2007, decreasing by 0.4 percent. Chrysler's slight decrease can be attributed to falling residuals on the Dodge Dakota, Jeep Commander, Jeep Compass and Chrysler PT Cruiser. While there are no new 2008 model-year products to provide the springboard for gains, a deeper decline is offset by increases in the Dodge Charger and Dodge Caravan.

You can check out the entire press release at

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