Jeep Ranked Near Bottom in Sales Satisfaction Survey

Date 2007/11/15 8:15:24 | Topic: Sales

Yikes! Another day, another set of disappointing survey results for the Jeep brand. Results of the J.D. Power and Associates 2007 Sales Satisfaction Index (SSI) Study(SM) were just released and Jeep is ranked 5th from the bottom of the list - ahead of only Mazda, Nissan, Suzuki, and Mitsubishi.

From the press release:
The study, now in its 21st year, is a comprehensive analysis of the new-vehicle purchase experience. Overall customer satisfaction is measured based on five factors: dealership facility, salesperson, paperwork/finance process, delivery process and vehicle price.

Lexus ranks highest in satisfying buyers with the new-vehicle sales process, achieving an SSI score of 897 on a 1,000-point scale, and improving by 10 points from 2006. Following Lexus in the rankings are HUMMER, Jaguar, Lincoln and Mercedes-Benz, respectively, rounding out the top five nameplates. For a second consecutive year, the industry achieves a record high overall SSI score, improving by 5 points to 852 from the previous record of 847 set in 2006.

Perhaps most surprising on the list is that maybe the Jeep brand's biggest competitor, Hummer (I refuse to write their name with all caps), placed 2nd in the survey.


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