Rumor: Jeep Dealerships to be Limited to Only Jeeps and SUVs?

Date 2007/11/19 20:02:15 | Topic: Sales

Are changes headed for Chrysler, Dodge, Jeep dealerships? From The Wall Street Journal:
Chrysler LLC, looking to return to profitability by 2009, is considering branding changes that would further simplify its product portfolio while helping to cut as many as 1,000 dealers.

A plan now being discussed calls for Chrysler dealers to sell all of the auto maker's passenger cars under the Chrysler name. Dodge dealers would exclusively offer pickup and commercial trucks, while Jeep dealers would sell Jeep and sport-utility vehicles, according to three dealers familiar with the discussions.
The article stresses that this is only one of the plans they are looking into.

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