In a blatant publicity stunt, Chrysler LLC recently announced a Led Zeppelin-themed Jeep Patriot. Created by RVGA, a British company specializing in automotive branding, the Patriot is just like any other CRD Patriot sold in England, except with the nifty graphics.
Seven were made, and for almost 35,000 Brit-bucks (I think that's about $2.5 million these days - check my math) you also got 2 tickets to the show and a post-concert cocktail party.
I know there's a joke in there somewhere about a Jeep Scrambler and the tune "Ramble On", but I can't quite put my finger on it...
Anyway, you can catch a glimpse of the vehicle in this week's "Under the Pentastar".