How many times have you all admonished car companies for not listening to consumers in deciding on design, features, pricing? The abacus won't help. The number's too high.
So, OK, we heard you, but more importantly, we heard consumers, and that's why we're launching our new "Listen to You" commercials on Feb. 3 as part of Chrysler's "New Day" promotion. We've also launched a new website: chryslerlistens.com. The animated "LIsten to You" spots features a young boy creating his own automotive company by listening to what people want.
We're also running eight vehicle-specific spots, "Blind Fold" for Jeep®. The overall theme of each is listening and giving customers more value.