Chrysler in Talks with Mahindra to Sell Jeep Brand?

Date 2008/2/13 8:17:23 | Topic: Miscellaneous

From the this-couldn't-possibly-be-true department, Autoblog is reporting that there may be talks going on between the Indian company and Chrysler LLC regarding the Jeep brand:
In order to reach the markets that matter, M&M may be looking to forge an alliance with Chrysler LLC. The Indian firm originally began selling Wranglers in its home market and might be interested in taking Jeep off Cerberus' hands. A report in the Economic Times says that "M&M is reportedly in talks with Chrysler for its iconic Jeep brand" although there's no confirmation that Chrysler is looking to offload the brand yet.

Could Cerberus finally be looking to begin selling off parts of the Chrysler trifecta as many industry analysts have predicted? It certainly isn't out of the question considering the private equity firm's history.

Yikes.


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