Detriot Free Press Recommends Axing the Compass
Date 2008/2/18 21:19:56 | Topic: Sales
|The Detroit Free Press is playing a bit of armchair quarterback by making some recommendations about how to pare down its large lineup of vehicles.|
For instance, the Dodge Nitro is too similar to the Jeep Liberty, with which it shares all its major systems, much of its looks and a toehold in the rapidly shrinking market for midsize SUVs.
If you eliminate the Nitro, it becomes apparent that Dodge could use a small crossover SUV to get into a growing market populated by vehicles like the Ford Escape, Honda CR-V and Chevrolet Equinox.
And there's no need for both the Chrysler Town & Country and Dodge Grand Caravan minivans.
Press recently told dealers that launching both minivans cost the company $100 million more than a single model would have. That figure is probably looking only at marketing costs.