Detriot Free Press Recommends Axing the Compass

Date 2008/2/18 21:19:56 | Topic: Sales

The Detroit Free Press is playing a bit of armchair quarterback by making some recommendations about how to pare down its large lineup of vehicles.
For instance, the Dodge Nitro is too similar to the Jeep Liberty, with which it shares all its major systems, much of its looks and a toehold in the rapidly shrinking market for midsize SUVs.

If you eliminate the Nitro, it becomes apparent that Dodge could use a small crossover SUV to get into a growing market populated by vehicles like the Ford Escape, Honda CR-V and Chevrolet Equinox.

And there's no need for both the Chrysler Town & Country and Dodge Grand Caravan minivans.

Press recently told dealers that launching both minivans cost the company $100 million more than a single model would have. That figure is probably looking only at marketing costs.



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