Chrysler recently released a series of short, snarky videos aimed at showing off the Jeep brand:
These short, amusing videos feature khaki-uniformed Ranger T. Dail, outdoorsman hero, as he is reassigned to Midwestern suburbia. His job is to discover how city people use off-road vehicles. He uncovers some entertaining anecdotes as he questions unsuspecting Jeep owners about their lifestyles.
Truth be told, the "urban ranger" is a fictitious character created by the Jeep brand team, but the unscripted testimonials feature actual Jeep owners filmed in their natural habitats around metro Detroit. Check out some of my favorites: "Ali, He's a champ;" "When youíre feeling sassy, take it off-road;" "It got stuck in the mud;" "Youíve got video games in here?" and "Thatís a daily driver in this house."
The word is that there are going to be 40 of these approximately 1 minute videos.
Introducing the Urban Ranger
Why wash it?
A bunch more after the jump... "It's like drinking a quart of lion's blood."