Rumors of Sale of Jeep Brand Flare Up Again

Date 2009/1/14 13:21:15 | Topic: Miscellaneous

It's been a busy little news day in the world of Chrysler automotive with an interesting "battle of news releases" concerning the possible sale of the Jeep brand.

First, waaayyy early this morning, TheStreet.com posted an article that Chrysler was once again talking to Renault-Nissan about a possible purchase of some part of the company - including the Jeep brand.

Then, a couple of hours ago, Chrysler LLC Vice Chairman Tom LaSorda said (via Reuters that there were no talks about selling off an "individual brand like Jeep", but possibly selling off old tooling from models going out of production.
Chrysler LLC Vice Chairman Tom LaSorda said on Wednesday that the No. 3 U.S. automaker would not sell an individual brand like Jeep, but would pursue deals to sell off tooling for models going out of production, or even licensing production of current models.

LaSorda, who was speaking to reporters on a conference call, was responding to a Reuters report from Tuesday that cited people with knowledge of the discussions as saying that Chrysler had been in talks to sell assets to Renault-Nissan and auto parts supplier Magna International.

"This company is going to be around," LaSorda said. "We are not going under."

More on this story as it develops...


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