Forbes Magazine Comments on Wrangler's Surprising February Numbers

Date 2009/3/16 20:46:00 | Topic: Wrangler

A gain in Jeep Wrangler sales over last year--a surprising 28.2%, given Chrysler's collapse--is also due to the strength of the Jeep brand.

"Of all the vehicles individually within the Chrysler lineup, I think this is probably the vehicle that has the strongest brand identity," Schuster says. "The Wrangler is Jeep. That helps. I think on top of that, they had a very strong incentive program in February ... that kind of gave that vehicle a nice lift."

That's a pretty good summary. Check out the entire article for info on additional models that made modest sales gains in February.


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