Here's a shocker for you - the Wrangler is a cool summer vehicle. At least that's what AutoWeek thinks when it named it one of the 10 coolest vehicles of the summer. I'm pretty sure there was no quantitative analysis of what makes a vehicle "cool" - probably just a nice way to sell some magazines (preaching to the choir). Regardless, it's always nice to get some confirmation.
Chrysler thought the announcement was cool enough to warrant putting it in this week's edition of "Under the Pentastar".