Chrysler CEO to Publicly Announce Plan on November 4

Date 2009/10/8 10:56:45 | Topic: Miscellaneous

For those of us wondering how, exactly, will Chrysler's new Italian overlords lead the company back to the promised land will only have to wait a few more weeks to find out.

The Wall Street Journal is reporting that CEO Sergio Marchionne will "outline product plans and the new image focus for the Chrysler, Jeep and Dodge brands" as part of his five-year survival plan.
Chrysler executives have already said that the brands will be marketed differently under Marchionne's leadership. Chrysler will be focused on the luxury market while Dodge will exhibit daring designs and Jeep will return to its American roots.




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