JPFreek and United Four Wheel Drive Associations Team Up
Date 2009/10/31 13:16:14 | Topic: Miscellaneous
|Who put the chocolate in my peanut butter?|
United Four Wheel Drive Associations today announced a partnership with JPFreek Adventure Magazine to produce and publish The Voice, the official magazine of United Four Wheel Drive Associations, as an engaging quarterly digital publication focused on off-highway and outdoor recreation as well as responsible land use.
The new partnership is a first for both organizations and will allow United Four Wheel Drive Associations to broaden its distribution scope by digitizing their previous hardcopy edition of The Voice. In addition, the partnership will expand the subscription base for JPFreek Adventure Magazine to an additional 11,000 subscribers as part of the current membership package for United Four Wheel Drive Associations.
JPFreek Adventure Magazine founders Frank Ledwell and Richard Tinnell will assume the roles of Editor-in-Chief & Creative Director, respectively, for The Voice. Wayne Groom, President of United Four Wheel Drive Associations, said of the partnership, “We are excited about the opportunity of this partnership as it will allow us to continue to enhance the quality and distribution of our primary communication with the off- highway enthusiast, allowing us to reach out beyond our current membership.”
Frank Ledwell, Editor & Publisher of JPFreek Adventure Magazine, said of the partnership, “Partnering with United Four Wheel Drive Associations in creating The Voice is exciting for JPFreek and our entire staff. Our passion for Jeep and outdoor adventure has been a huge part of JPFreek Adventure Magazine’s success, and our value set of promoting responsible off-highway and outdoor adventure recreation compliments our goals in establishing The Voice as a highly credible and engaging publication.”
The partnership will work to bring the entire off-highway community together by broadening the scope and importance of engaging off-highway enthusiasts to become involved in various land access issues. In addition, added value for all business partners and sponsors of both United Four Wheel Drive Associations and JPFreek Adventure Magazine will be achieved through cross-branding efforts and other significant promotional and marketing efforts.
This partnership is effective immediately with the new issue of The Voice slated for release by January 15, 2010.