Chrysler Will Greatly Expand Jeep Presence Overseas
Date 2009/11/4 11:00:30 | Topic: Sales
|As part of Chrysler 5-year plan moving forward that is being announced today, the Jeep brand will play a crucial part in growing Chrysler's presence overseas. |
According to the Wall Street Journal:
More information about today's announcements will be posted as details emerge.
Ailing auto maker Chrysler Group LLC is counting on the iconic Jeep brand to help drive its turnaround.
As part of a new five-year business strategy it will unveil Wednesday, Chrysler is expected to spell out a plan to expand Jeep's sales dramatically, especially in overseas markets, people familiar with the matter said.
"Jeep is an export-viable product that could end up with significant sales," said Jim Hall, managing director of 2953 Analytics, an automotive consulting firm. "There are lots of countries where Jeeps are desirable vehicles, like Brazil."