Jeep Brand Tops All U.S. Brands in Resale Value

Date 2009/12/6 9:08:43 | Topic: Sales

The iconic Jeep brand ranks as the top domestic brand in Kelley Blue Book's kbb.comŽ 2010 Residual Value Study.

According to the annual resale value analysis, new 2010 Jeep brand vehicles will maintain 35.7 percent of their original value after five years of ownership - more than 3 percent above the industry average.

"This achievement is a testament to the strength and heritage of the Jeep brand," said James Bell, Executive Market Analyst - Kelley Blue Book. "The word 'Jeep' has long stood for strength, portraying the vision of what a Jeep is, and what it can do. The Wrangler has, and continues to be the backbone of this marque, drawing a strong and loyal following, helping to maintain its value."

While eight of the brands in the study's top 10 declined versus their 2009 values - with the industry average declining 1.6 percent - the Jeep brand's resale value improved 2.8 percent for 2010.

"We are pleased that the Jeep brand has been recognized by Kelley Blue Book for earning the highest resale value among domestic brands, and that Jeep has improved significantly in a difficult year that has seen the industry decline," said Mike Manley, President and CEO - Jeep Brand, Chrysler Group LLC. "The Jeep brand's high resale value is a testament to a legendary, iconic brand that provides consumers an array of SUVs that deliver a unique blend of freedom and adventure, capability, best-in-class claims and value."

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