Chrysler Counting on the New 2011 Grand Cherokee for Big Sales

Date 2010/5/1 9:16:00 | Topic: Grand Cherokee

MSNBC has an interesting article about how the success or failure of this summer's launch of the all-new 2011 Grand Cherokee will be a strong indicator of the company's health:
The new version of one of Chrysler's top sellers, which goes on sale in June, has a lot riding on it. As the first vehicle launched since Fiat took over Chrysler's management last summer, the Grand Cherokee needs to prove Chrysler has made strides repairing its poor quality and mediocre fuel economy. It needs to appeal to Jeep's mud-splattered roots as well as suburban commuters.

Mostly, it needs to sell. Chrysler Group CEO Sergio Marchionne, who is expected to announce Chrysler's first-quarter financial results in Italy on Wednesday, has said the company's sales won't turn around until the Grand Cherokee hits showrooms. The vehicle is critical as Chrysler tries to repair the four-year sales slide that forced it to take government aid and reorganize under government-funded bankruptcy protection last year.



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