Grand Cherokee Launches Chrysler's July Sales

Date 2010/8/4 13:24:18 | Topic: Sales

The arrival of the 2011 Jeep Grand Cherokee in dealer showrooms last month seems to have been a catalyst in getting shoppers in the front door. U.S. sales for Chrysler were up 5% last month, while Jeep sales increased 19% compared to July 2010.
Chrysler Group LLC today reported U.S. sales of 93,313, a 5 percent increase compared with sales in July 2009 (88,900 units). July represents the fourth consecutive month of year-over-year sales increases.

"The all-new 2011 Jeep Grand Cherokee is drawing customers into our showrooms, setting the pace and standard for our company, and generating positive reviews both nationally and internationally," said Fred Diaz, President and Chief Executive Officer - Ram Truck Brand and Lead Executive for U.S. Sales. "We're gaining some real traction with the all-new Jeep Grand Cherokee, and we look forward to the same when we revamp the remaining 75 percent of our nameplates by year end."

The Jeep Brand posted a 19 percent year-over-year increase in July as the all-new 2011 Jeep Grand Cherokee arrived in dealerships in greater numbers. Jeep Grand Cherokee sales were up 54 percent in July, versus July 2009, and were up 86 percent compared with last month, as the all-new Grand Cherokee resonates with consumers and continues to generate positive reviews in the media. The iconic Jeep Wrangler had a triple digit percentage increase in sales during July. Jeep Liberty also had a strong month as sales increased 70 percent. Women drivers ranked Jeep dealers No. 2 overall in Women-Drivers.com's report of Top Auto Brands. Women rated dealers on their experience during vehicle purchase, while just browsing and having their vehicles serviced.

Full sales figures after the jump.

Jeep Brand U.S. Sales Summary Thru July 2010

Month Sales Vol % Sales CYTD Vol %
Model Curr Yr Pr Yr Change Curr Yr Pr Yr Change
----- ------- ----- ------ ------- ----- ------
Compass 1,302 2,736 -52% 11,310 8,498 33%
Patriot 4,305 8,084 -47% 20,684 21,582 -4%
Wrangler 10,043 4,540 121% 56,192 53,430 5%
Liberty 4,893 2,874 70% 27,077 26,579 2%
Grand Cherokee 5,407 3,520 54% 30,869 26,610 16%
Commander 516 522 -1% 7,105 6,025 18%
JEEP BRAND 26,466 22,276 19% 153,237 142,724 7%

Selling Days 27 26 178 178
------------ --- --- --- ---




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