Chrysler's Big Jeep Announcement in New York? Stickers!

Date 2011/4/20 19:19:00 | Topic: Wrangler

I was actually going to pass on this story out of the New York Auto Show until one of our readers (blame him), asked me to post it just so he can be amused by the comments. So, for you Lance, here goes...

(from a Chrysler press release)



Building on the success of three special-edition Wrangler vehicles produced last year, the Jeep® brand is introducing its latest Wrangler model: the new 2011 Jeep Wrangler Mojave.

Paying tribute to the well-known and rugged western desert Mojave Trail, Jeep Wrangler Mojave features a unique desert theme inside and out, and an aggressive wheel and tire package to tackle the toughest terrain.

“The Mojave Trail is known for expeditions, exploration and a rugged environment that features elevation, sand, canyons, a river crossing and hill climbs – the perfect landscape for the Jeep Wrangler,” said Mike Manley, President and CEO — Jeep Brand, Chrysler Group LLC. “By creating the Jeep Wrangler Mojave, we are able to deliver another specialized vehicle that Jeep enthusiasts will love, while drawing new customers into Jeep showrooms.”

Spanning 138 miles, the Mojave Trail begins near Laughlin, Nev., and travels to Afton Canyon near Barstow, Calif.

Available in Wrangler and Wrangler Unlimited models, the 2011 Wrangler Mojave arrives in Jeep showrooms in June.
Based on the Wrangler Sport model, the Mojave’s unique desert theme conveys off-road Wrangler fun. Exterior features include a body-color hardtop and fender flares, “Mojave” and lizard decals on the hood and rear, and the Sahara model’s side steps. Jeep Wrangler Mojave also offers an aggressive Wrangler Rubicon tire and wheel package, with mineral gray 17-inch wheels shod with 32-inch tires. Finishing touches on the exterior include a black fuel filler door and taillamp guards.

Inside, Wrangler Mojave’s seats are dark saddle leather with a lizard logo embossed on the front seats. Unique driftwood surrounds the vents, front-passenger grab handle, steering-wheel spokes and door-handle inserts. Mopar® tread pattern slush mats and overhead grab handles complete the Mojave package.

The new 2011 Jeep Wrangler Mojave is available in Sahara Tan, Bright White and Black.

The Jeep Wrangler Mojave option is available at a U.S. Manufacturer’s Suggested Retail Price (MSRP) of $29,195, excluding $750 destination.



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