Chrysler Posts First Profit Under Fiat - Credit to Jeep Brand?

Date 2011/5/3 13:51:00 | Topic: Sales

Chrysler Group posted a net income of $116 million for the first quarter of 2011 - the first profit since the relaunch of the company in mid-2009.
"Chrysler Group's improved sales and financial performance in the first quarter show that our rejuvenated product lineup is gaining momentum in the marketplace and resonating with customers," said Sergio Marchionne, Chief Executive Officer, Chrysler Group LLC. "These results are a testament to the hard work and dedication of our employees, suppliers and dealers, all of whom are helping Chrysler create a new corporate culture built on the quality of our products and processes, and simple, sound management principles.

How much of the credit goes to the Jeep brand? With the highly profitable Jeep Grand Cherokee debuting to stellar reviews and awards and the rest of the Jeep models all posting sales increases, surely it is contributing its fair share. What do you think? Where would Chrysler be without Jeep?


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