Head of Jeep Brand Design Interview

Date 2011/5/20 15:50:45 | Topic: Miscellaneous

The Jeep.com mothership recently posted an interview with Mark Allen, the head-honcho over at the Jeep design studios. While there wasn't anything ground-breaking, it was a solid interview and provided some comfort that things are going in the right direction. Some snippets:
I work very closely with our marketing group but again they look to me and the design team as the pointy end of the boat. Being with the brand for so long, there were times in the past that I was frustrated with certain missteps and miscues in our communications regarding the design work. Iíve seen it done so many times and not to my liking. Now itís my turn to put my money where my mouth is and get the design right.

The current Wrangler will not shrink. There may be a vehicle one day that mirrors the Wrangler that would be smaller, however we are not that far along in our product planning.



This article comes from mike's totally free jeep news now
http://www.jeepnewsnow.com

The URL for this story is:
http://www.jeepnewsnow.com/article.php?storyid=3356