
Head of Jeep Brand Design Interview
Date 2011/5/20 15:50:45 | Topic: Miscellaneous
| The Jeep.com mothership recently posted an interview with Mark Allen, the head-honcho over at the Jeep design studios. While there wasn't anything ground-breaking, it was a solid interview and provided some comfort that things are going in the right direction. Some snippets:I work very closely with our marketing group but again they look to me and the design team as the pointy end of the boat. Being with the brand for so long, there were times in the past that I was frustrated with certain missteps and miscues in our communications regarding the design work. I’ve seen it done so many times and not to my liking. Now it’s my turn to put my money where my mouth is and get the design right.
The current Wrangler will not shrink. There may be a vehicle one day that mirrors the Wrangler that would be smaller, however we are not that far along in our product planning.
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