When I first saw this commercial on live television a few nights ago, it took me a few minutes to confirm what I had just seen - a very rare Jeep commercial with a well-known celebrity.
Turns out, Lenny isn't there just because of a paycheck - he's been an avid consumer of the Jeep brand for quite some time, at least according to this article over at Forbes.com. Apparently, he's been driving the same Jeep for 16 years.
What do you think? Is this is good move for Jeep marketing?