Two of My Favorite Things: Jeep and DMB
Date 2011/6/25 3:11:06 | Topic: Compass
|I've been a long-time fan of many things, but near the top of the list are two things: Jeeps and the Dave Matthews Band. Coincidentally, a press release dropped into my inbox this morning announcing that the Jeep Compass is the exclusive automotive sponsor for the Dave Matthews Band Caravan mini-tour this summer. The tour kicks off this weekend in Atlantic City, NJ and continues to Chicago, New York City, and the Gorge (Washington state). From the press release:|
The Jeep® brand announced today that the 2011 Jeep Compass will be the exclusive automotive sponsor for the Dave Matthews Band Caravan, which begins its four-city tour in Atlantic City, N.J., Friday, June 24 Sunday, June 26. The Dave Matthews Band Caravan is a three-day event featuring the Dave Matthews Band as well as an array of diverse musical talent performing on multiple stages. Attendees will have an opportunity to participate in the "Jeep Journey to Stardom" road tour experience featuring the Jeep Compass. Along with its sponsorship of the Dave Matthews Band Caravan, the Jeep brand will partner with emerging artists as they begin to embark on their journey in the music industry.
"By tapping into music partnerships such as the Dave Matthews Band Caravan and emerging artists enables us to introduce the Jeep brand and its product portfolio to a new audience," said Mike Manley, President and CEO Jeep Brand, Chrysler Group LLC. "This sponsorship is a unique way to facilitate a widespread conversation and expose consumers to the 2011 Jeep Compass."
The "Jeep Journey to Stardom" is a custom test-drive experience designed exclusively for the Dave Matthews Band Caravan Festival. Set up at each of the four cities, attendees will experience the steps to becoming a star, including:
- Jeep Wall Of Fame Start the journey by getting inspired from the "Wall of Fame" where they will view the timelines of the Jeep brand's rich history and lyrics from the brand's emerging artists posted throughout the area. Attendees will be able to tag their own messages of what inspires them, thereby inspiring future artists.
- Jeep Recording Studio & Jeep Track Bar Attendees can record a song in a custom Jeep recording studio, experience getting signed to recording contract and go on tour with a personal tour manager.
- Jeep Journey to Stardom "Road" Tour Test-drive the on-road and off-road course with the 2011 Jeep Compass, highlighting the vehicle's capabilities over obstacles representing the four major stops on the Caravan Festival Tour Atlantic City, Chicago, New York City and George, Wash.
- Jeep Rock Star Lounge After the tour ends, head to the Rock Star Lounge area where attendees will have an opportunity to receive Jeep-brand merchandise and festival-related prizes such as VIP passes and festival posters signed by the Dave Matthews Band.