Big Plans for Selling the Jeep Liberty Overseas

Date 2002/2/25 0:00:00 | Topic: Liberty

The Toledo Blade recently published an article about the success that DaimlerChrysler hopes to have in selling the all-new Jeep Liberty in overseas markets.

The Toledo Blade recently published an article about the success that DaimlerChrysler hopes to have in selling the all-new Jeep Liberty in overseas markets (where it is often named the "all-new Jeep Cherokee"). Here's a snippet:

Italy, the United Kingdom, Venezuela, Germany, and Australia are expected to be the biggest markets outside North America for the Jeep Liberty this year as its manufacturer attempts to reach 30,000 sales on other continents.

About 10,000 of the sport-utility vehicles, called Cherokees outside of North America in a nod to its long-lived predecessor, have been sold outside of the United States and its neighboring countries. Toledo North Assembly Plant is the primary builder of the compact SUV, with factories in Venezuela and Egypt so far assembling about 2,600 and 700 of so-called Cherokees, respectively, from imported parts since July.

"Overall, we are pretty satisfied," Ariel Gavilan, a spokesman for DaimlerChrysler AGís U.S. side. "Now we have a full supply of diesel engines, and that is essential, particularly for Europe."

The Jeeps are being sold outside North America with a 2.5-liter turbocharged 4-cylinder diesel engine, which is crucial in countries where fuel economy, gasoline availability, and fuel prices are concerns. They also are being sold with a 3.7-liter V-6 option, and a 2.4-liter 4-cylinder engine version is starting to be offered.

Still, while the new SUV has sold well in the United States, it hasnít been nearly as well-received in Europe as the Chrysler PT Cruiser or Jeep Grand Cherokee, said Jim Collins, an auto analyst with UBS Warburg in London.

Be sure to check out the entire article.





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