April Jeep Sales Up 11%

Date 2002/5/2 0:00:00 | Topic: Sales

Grand Cherokee sales lead the way...

Jeep sales for April were 11% higher than sales in April, 2001, thanks mainly to increased demand for Grand Cherokee which was 10% higher than the same period last year. Also, in April, 2001 DaimlerChrysler sold 9,333 Cherokees, while in April, 2002, 12,437 Libertys were sold. From the offiical press release:

Chrysler Group reported U.S. sales of 200,421 units in April 2002, compared to 187,119 in April 2001, an increase of three percent.

"Having just announced a first quarter operating profit of $111 million, and with April sales being up three percent, we have every reason to be pleased with our performance," said Gary Dilts, Senior Vice President - Sales, DaimlerChrysler Corporation. "Total sales for April show that clear brand identities, desirable products and a strategic incentive plan can spur sales in a tough, competitive environment."

Jeep(R) Grand Cherokee demand was strong in April, with 19,142 units sold, up 10 percent compared to April 2001. Total Chrysler Group Sport-Utility Vehicle (Wrangler, Liberty, Grand Cherokee, Durango) sales of 46,580 units were up six percent compared to April 2001.

Jeep Liberty sales continue to be strong, selling 12,437 units, up seven percent compared to March levels. "Jeep Liberty shows that consumers recognize an exciting combination of value, quality and styling," said Dilts. Total Jeep brand sales were 37,687 units, up 11 percent compared to April 2001.

  DaimlerChrysler Corporation U.S. Sales Summary, Thru April 2002

                                 Month Sales    DR %    Sales CYTD     DR %
  Model                        Curr Yr  Pr Yr Change Curr Yr   Pr Yr Change
  Wrangler                       6108    6365    -8%   18495   20570   -10%
  Cherokee                          0    9333  -100%       0   43227  -100%
  Liberty                       12437       0     0%   47317       0     0%
  Grand Cherokee                19142   16770    10%   70449   75215    -6%
  JEEP BRAND                    37687   32468    11%  136261  139012    -2%


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