Preview of Jeep Exhibit at 2003 NAIAS

Date 2002/12/17 0:00:00 | Topic: Miscellaneous

What will the Jeep exhibit encompass at the 2003 North American International Auto Show?

Imagine entering a Chrysler design time machine that uses state-of-the-art technology to bring the rich history of the Chrysler brand to life. Or experiencing a three-dimensional topographic map, based on terrain that only a Jeep® would dare negotiate. Or looking up at a 25-foot high ram's head that will be impossible for anyone to Dodge.

Those unique experiences are among the key elements of the all-new Chrysler, Jeep and Dodge displays at the 2003 North American International Auto Show (NAIAS). Each exhibit is dramatic in scale and designed with passion to capture the pure essence of each brand. Just as important, the three Chrysler Group displays share one thing-- each is as unique as the cars and trucks they were built to showcase.

The Jeep display is divided into three areas: Challenge, Play and Rescue. In each section, the normally horizontal lines of mapping topography are vertical, resulting in "ribs" or mountains. The highest mountain is 25 feet tall, just four feet below the ceiling of the Cobo Convention Center. Jeep Wranglers, Jeep Libertys and Jeep Grand Cherokees are dramatically positioned on the mountains to underscore their legendary off-road capability. Atop one mountain is a Jeep Wrangler Rubicon, whose underbody can be seen from the floor below by show-goers.

Dynamic lighting is a unique feature of the Jeep vehicle exhibit giving the entire structure a chameleon-like quality. Each mountaintop rib is translucent, allowing light emitting diodes or LED lighting to dramatically change the color of the mountains. Additionally, landscape scenes depicted on the mountains change between forest and desert views as viewers watch.

The merchandise area is divided into seven areas that mimic the famous seven-slot grille of all Jeep vehicles.

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