Cool Rubicon Commercial, Jeep Shoes, Popular Web Site Goes Dark

Date 2003/5/15 0:00:00 | Topic: Miscellaneous

Check out these three quick stories that are making news in the Jeep community.

One of our faithful readers sent us this link to a new Jeep Wrangler Rubicon commercial that we thought was pretty cool (click on the "Flexing" link).

USAToday.com is reporting that Jeep is expanding its accessories lineup with shoes - check this out:

Hoping to enhance its image of ruggedness, durability and outdoor adventure, Jeep will add trail-styled sports footwear to its roster of licensed goods in August. "Footwear is a part of the active outdoor lifestyle and that is Jeep's brand essence," says Debra Joester, CEO of the Joester Loria Group, licensing agency for the DaimlerChrysler brand, which, like Hummer, has roots as a military vehicle.

The shoes are $59.95 to $79.95 for men and $49.95 to $69.95 for women. Retailers will include J.C. Penney and sporting goods chain Gart Sports. The price is a deal compared with the price to get off the road in a real Jeep: $17,000 for the Wrangler to $30,000-plus for a Grand Cherokee.

Jeep already has a number of licensed consumer goods, including strollers, bikes, luggage and camping gear.

Click here for the entire story on USAToday.com that also reveals what other auto companies are doing to promote their brands.

Finally today, several readers have emailed us asking if we knew what happened to the popular Web site car-truck.com - we're as much in the dark about this as you guys are. All we know is that they went dark around April 1, and no substantive reason was given for the closure. The site's owner posted a message in late March letting readers know that he was moving on to "another opportunity". If anyone has any further info on this topic, please post it in the "Reader Reactions" to this article. Thanks!





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