Jeep Drops Lawsuit Against Hummer, $100 Million in 100 Days

Date 2003/6/3 0:00:00 | Topic: Miscellaneous

After no luck in the courtroom DaimlerChrysler Drops All Claims, - How would you spend $100 Million?

After going 0-for-2 in the courtroom against General Motors, DaimlerChrysler decided to drop all claims in regard to the 7-slotted grill design of the Hummer H2 - here's the details from Automotive News:

DaimlerChrysler has dropped all claims against General Motors that the design of the Hummer H2's grille infringed on the Jeep grille design.

DaimlerChrysler claimed the H2 grille, which features seven vertical slots, looked too much like the Jeep grille design, which also contains seven vertical slots.

In February 2002 the United States District Court for the Northern District of Indiana denied a request by DaimlerChrysler for a preliminary injunction against GM over the grille design issue.

DaimlerChrysler appealed that ruling, but was turned down last November by the 7th U.S. Circuit Court of Appeals.

Be sure to check out the full story.

The Chrysler Division of DaimlerChrysler is pulling out all the stops this summer in its attempt to bolster sales - including a huge $100 million ad-campaign in 100 days of summer. The "Summer Sales Drive" will blanket the country in ads this summer as well as increase sales incentives on most Chrysler vehicles.

Consumers who want more proof that Chrysler, Dodge and Jeep(R) dealers have the Best Values in America will get it starting today, as the Chrysler Group launches its single largest national sales program ever, the Summer Sales Drive.

The three-month Summer Sales Drive takes effect June 2 and runs through September 2. It is an integrated marketing and promotion campaign consisting of more than two dozen new 30-second television ads, new radio spots, a new national print campaign, Web activation and promotions, all designed to put Chrysler Group vehicles top-of-mind among consumers. Incremental spending for the campaign is approximately $100 million.

While the campaign is branded ("Chrysler Summer Sales Drive," "Dodge Summer Sales Drive," and "Jeep Summer Sales Drive), the common theme is that Chrysler Group vehicles offer buyers great products, great protection and great value.

With few exceptions, competitive incentives on Chrysler Group cars, trucks and minivans remain in place: 0 percent APR financing for 60 months on most vehicles, or cash allowances of up to $4,500 on select Chrysler Group vehicles.

Two Chrysler Group ad campaigns not related to the Summer Sales Drive will continue as previously scheduled. They are:

-- The Celine Dion TV spots for the Chrysler brand that are currently running, and

-- A new spring and summer TV and print campaign to support the launch of a limited edition 2003 Jeep Wrangler Rubicon Tomb Raider model. A customized version of the vehicle is driven in the upcoming film, "Lara Croft Tomb Raider: The Cradle of Life."


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