Jeep Teams Up with G4 Cable Channel

Date 2003/6/14 0:00:00 | Topic: Miscellaneous

DaimlerChrysler creates exclusive Jeep commercial for video game cable channel.
G4(R), the TV network all about video games and the gamer lifestyle, and Jeep(R) brand have formed an integrated marketing and programming partnership, aligning the auto maker with G4's two premier programming events: "E3," the video game industry's annual trade show, and G4's upcoming signature programming tentpole, G-Phoria. In addition, the Jeep brand has created a special commercial to run exclusively on the G4 network. The alliance was announced today by Dale Hopkins, senior vice president, distribution and sales, G4.

"There is a video game revolution taking place -- the 'gamer generation' is the leading trend influencer in the marketplace and is driving pop culture," said Hopkins. "The Jeep brand has a history of leveraging the video game industry and has now decided to target the 'gamer generation' by creating a commercial that speaks directly to this audience, and by partnering with G4 on our two key programming events: G-Phoria and E3."

The Jeep presence at G-Phoria will include vehicles on site at the Hollywood venue, as well as a G4-branded customized Wrangler, which will then travel to various events throughout the year.

Jeep also will be identified as a presenting sponsor of G-Phoria in all of G4's on-air, online and off-channel promotional and marketing campaigns, including comprehensive print and TV advertising, on-site signage, and other collateral and branding materials. Additionally, Jeep will be included in in-store and point-of-purchase materials at EB Games' 800 stores nationwide. The leading video-game retailer is also a presenting sponsor of G-Phoria.

Jeep Creates Video Game-Centric Ad for G4

Reaching out to G4's gamer audience, Jeep created a unique, 30-second ad designed to resonate with G4 viewers. The spot combines computer-generated imagery -- just like the graphics in today's most popular video games -- with live-action footage of the Jeep Wrangler Rubicon in action. The 30-second spot was created by BBDO Detroit, the agency of record for Chrysler Group, and will run throughout the summer.

The Jeep/G-Phoria alliance comes on the heels of Jeep's May sponsorship of G4 programming at the recent Electronic Entertainment Expo (E3), the video game trade show held in Los Angeles May 14 - 16.

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