Expanding the Jeep Lineup

Date 2004/3/26 0:00:00 | Topic: Wrangler

Jeep Marketing VP doesn't give away much - other that something is coming
TheCarConnection.com is running a short blurb about the official introduction of the Jeep Wrangler Unlimited - the long-wheelbased Wrangler that we've been writing about for awhile - where Chrysler Jeep Marketing VP Jeff Bell doesn't give up too much information that we haven't heard before. If you've been following along, you'll know that DaimlerChrysler seems desparate to expand the Jeep lineup from it's current 3 models. Rumors seem to be pointing to both a low- (Compass?) and high-end (Rescue?) Jeep in the near future. Here's a snippet:
It seems everything is under study these days as the Chrysler Group studies ways to add more models to its lineup, says Chrysler Jeep marketing VP Jeff Bell. "It's all about filling in the white spaces," he said at the introduction of the Jeep Wrangler Unlimited, a long-wheelbase version of the Wrangler coming to showrooms in the next few weeks. The $24,995 Unlimited has the same physical and demographic footprint as Jeep's last Cherokee, a vehicle that disappeared when Jeep added the more sophisticated Liberty SUV in 2002. As for the future models, Bell would not confirm any of the additional products coming to the Chrysler/Jeep lineup, but says the company is studying all the ways it can to bring more vehicles to market more quickly and more effectively.
Be sure to check out the entire article.

One thing that did take us by surprise was the fact that the article mentions that the Wrangler Unlimited has the same physical footprint at the Cherokee. Nice.




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