1st Quarter Jeep Sales Up 19%

Date 2004/4/2 0:00:00 | Topic: Sales

2nd best sales quarter in Jeep history
DaimlerChrysler must be doing something right with the Jeep brand -they just posted the 2nd best sales quarter ever! Up 19% over lastyear's 1st quarter. March, 2004 sales improved 5% over March,2003.  From the official press release:

Jeep(R) brand sales increased 19 percent during the first quarter to112,245 units, posting the second best quarter in the history of theJeep brand. For March 2004, Jeep sales increased 5 percent to 39,967units, compared to sales of 38,222 units for March 2003. Jeep Wranglercontinued its sales ascent by posting a sales record of 8,044 units, anincrease of 46 percent compared to March 2003, when 5,497 units weresold. Jeep Liberty also achieved a monthly sales record of 14,818units, compared to March 2003 when 14,760 units were sold.
                        DaimlerChrysler Corporation
U.S. Sales Summary Thru March 2004
Month Sales DR % Sales CYTD DR %
Model Curr Yr Pr Yr Change Curr Yr Pr Yr Change
Wrangler 8,044 5,497 46% 20,395 13,227 52%
Liberty 14,818 14,760 0% 42,951 37,205 14%
Grand Cherokee 17,105 17,965 -5% 48,899 42,521 13%
JEEP BRAND 39,967 38,222 5% 112,245 92,953 19%

From the data, Wrangler sales are way up - 46% over 1st quarter last year, and 52% over March, 2003. This can probably be attributed to demand for the Wrangler Unlimited and continued strong sales for the Rubicon.

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