|Want to get a good look at the new 2005 Grand Cherokee? Wranlger Unlimited? Diesel Liberty?|
To celebrate the biggest product offensive in Chrysler Group history, the company is inviting millions of consumers to dealerships across America to experience first-hand the nine new vehicles being launched in 2004. Three brand-specific national "Premiere Night/Days" events will give the public a "sneak preview" of the new Chrysler, Jeep®, and Dodge products, some on display at dealerships even before they become widely available.
"'Premiere Night/Days' events are designed to look and feel like a Hollywood premiere with the vehicles serving as the 'stars'," said Gary Dilts, Senior Vice President - Sales, Chrysler Group. "It is an opportunity for us to showcase all of our new vehicles under one roof at the same time, reinforcing the fact that the Chrysler Group has some of the most stylish, innovative and affordable products in the marketplace today."
Participating dealerships will be decorated to create "buzz" and excitement providing the opportunity to spotlight not only the products, but also the latest in vehicle technology and quality.
In addition to direct mail invitations, consumers can learn more about Chrysler "Premiere Days" through owner publications, the brand Web site, www.Chrysler.com/premieredays, and online advertising.
The Dodge "Premiere Night" will be held on June 17, and the Jeep Premiere Night will take place in the fall.