Wrangler Sales Jump 53 Percent

Date 2004/5/4 0:00:00 | Topic: Sales

Jeep Wrangler sales have their highest April ever.
Continuing the trend established with positive fourth quarter results for 2003 and first quarter 2004, Chrysler Group reported sales of 189,011 units for April 2004, an increase of 1 percent compared to April 2003 when 187,086 units were sold. Sales are calculated on a day-rate basis.

"Timing is everything," said Gary Dilts, Chrysler Group Senior Vice President - Sales. "Our new product blitz is well timed with the economy that is showing continued improvement. Inflation remains at an historic low, the unemployment situation continues to improve and consumer's ability to buy remains positive. The time is right to purchase a new vehicle."

Jeep(R) brand sales continue their strong ascent by posting an 11 percent improvement to 38,677 units compared to April 2003 when 34,922 units were sold. The Jeep Wrangler posted sales of 9,001 units, a 53 percent increase over the 5,888 units sold in April 2003. Jeep Liberty achieved a sales increase of 12 percent, posting sales of 14,375 units. April 2003 sales for the Jeep Liberty were 12,845 units.

      DaimlerChrysler Corporation U.S. Sales Summary Thru April 2004

                              Month Sales    DR %      Sales CYTD     DR %
           Model           Curr Yr   Pr Yr  Change  Curr Yr   Pr Yr  Change
  Wrangler                   9,001    5,888    53%   29,396   19,115    52%
  Liberty                   14,375   12,845    12%   57,326   50,050    13%
  Grand Cherokee            15,301   16,189    -5%   64,200   58,710     8%
    JEEP BRAND              38,677   34,922    11%  150,922  127,875    17%




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